
如果喜歡蘋果設計的話,就不能不認識Dieter Rams
Dieter Rams是德國百靈Braun過去的首席工業設計師,有許多經典的產品設計,我是最近在偶然的情況下才知道他(真慚愧|||),他的設計深深影響到蘋果的設計美學。他是Ive的偶像,在蘋果的產品裡處處可以見到Dieter Rams的影子(下圖),也難怪Phillipe Stark會跟Rams說:「嘿!蘋果正在偷竊你的設計!」。

Dieter Rams的設計實在太經典,有許多產品從現今來看還以為是最近才推出的。

(Braun 收音機)

(Braun 刮鬍刀)
蘋果應該算是Dieter Rams設計的科技版,有著相似的工業設計外型,搭配蘋果自己設計的易用直覺介面設計,成就了今天的蘋果風潮。我個人認為MUJI無印良品(深澤直人)也有承襲到這種設計風格:乾淨的配色、極簡的風格、直覺的外觀。
以下為Dieter Rams認為設計包含的10個原則:
1.Good design is innovative :
The possibilities for innovation are not, by any means, exhausted. Technological development is always offering new opportunities for innovative design. But innovative design always develops in tandem with innovative technology, and can never be an end in itself.
2. Good design makes a product useful :
A product is bought to be used. It has to satisfy certain criteria, not only functional, but also psychological and aesthetic. Good design emphasizes the usefulness of a product whilst disregarding anything that could possibly detract from it.
3. Good design is aesthetic :
The aesthetic quality of a product is integral to its usefulness because products we use every day affect our person and our well-being. But only well-executed objects can be beautiful.
4. Good design makes a product understandable :
It clarifies the product’s structure. Better still, it can make the product talk. At best, it is self-explanatory.
5. Good design is unobtrusive :
Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.
6. Good design is honest :
It does not make a product seem more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.
7. Good design is long lasting :
It avoids being fashionable and therefore never appears antiquated. Unlike fashionable design, it lasts many years – even in today’s throwaway society.
8. Good design is through :
Nothing must be arbitrary or left to chance. Care and accuracy in the design process show respect towards the consumer.
9. Good design is environmentally friendly :
Design makes an important contribution to the preservation of the environment. It conserves resources and minimizes physical and visual pollution throughout the lifecycle of the product.
10. Good design is as little design as possible :
Less, but better – because it concentrates on the essential aspects, and the products are not burdened with non-essentials.Back to purity, back to simplicity.